It’s all about the beautiful game. Last season AFC Bournemouth won football’s Championship and secured a place in the Premier League. Under the management of Eddie Howe, the club has soared and is now in training for its first ever season in the top flight.

The club’s perseverance, dedication, and hard work last season made it an attractive prospect for sponsors, eager to enjoy the commercial heat of the world’s richest football league.

Casino.com is part of the Mansion Group which is proud to announce a deal with the Cherries. It will be the official shirt sponsor and collaborate with the club on a wide range of mutually beneficial commercial enterprises.

“We have been impressed by the recent performance and promotion of AFC Bournemouth. We look forward to partnering with them for the club’s first season within the English Premier League,” said Sagi Lahav, Mansion Group CEO.

“We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands. This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal,” he said.

The Mansion Group has been associated with Premier League football for many years, having previously enjoyed sponsorship deals with both Tottenham Hotspur and Manchester City.

AFC Bournemouth’s nickname – the Cherries – suggests that a few online slot promotions might be on the cards for the 2015 – 2016 season.

“Considering our portfolio of ‘cherry’ based slots, now that we also have the ‘Cherries’ football team behind us I would imagine that we’ll have some special slots offers over the coming months,” said a marketing spokesperson for Casino.com.

From the club’s perspective, the deal is just one of the many advantages of securing a slot in the Premier League. “We are delighted to welcome Mansion as our new official shirt sponsor. This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead,” said AFC Bournemouth’s commercial director Rob Mitchell.

“Mansion is one of the globe’s biggest names in the online betting and gaming industry, with a history of sporting partnerships,” he said.

The Cherries start the season with a home game against Aston Villa who nearly got the drop last season. It’s a promising opener. The following week reality kicks in with an away game against Liverpool – the first time the two clubs have ever met in a league game. It’s going to be fun.

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