Looking at Bonuses in Brazil
Bonus uptake is something that changes a lot depending on the market that you are looking at. We wanted to get a better understanding of how it looks in one of the next up-and-coming casino giants: Brazil. Find out what we learned below.
The Preferred Bonuses for Brazilian Players
A study carried out by ENV Media delves deep into understanding the preferences of Brazilian players. From this study, it’s very clear that Free Spins are the preferred form of bonus with 59% of respondents mentioning them as “the best opportunities for free gameplay and potential wins”. Free bets are not far behind this - with 53% of respondents mentioning them.
Source: Env Media - iGaming Incentives In Emerging Markets – An Applied Market Study
Mentioned at the other end of the scale are Bonuses on Deposits (36%) and Increased Chances (30%). This likely indicates that Brazilian players are not looking to meet the deposit threshold needed to trigger bonuses. They are more interested in getting to bet or play games for free.
Demographics of Brazilian Bonus Enthusiasts
Diving into the demographics, most bonus enthusiasts fall between the age group of 18 to 45. Interestingly, while both genders have a penchant for random prizes, women seem to have a slightly higher inclination towards free spins.
The majority of these players belong to the socioeconomic class C1 and possess an educational qualification higher than the average Brazilian. The Southeast region of Brazil boasts the highest concentration of such players.
What Online Casino has the Best Bonus in Brazil?
In order to properly understand what casino has the best bonus, we discovered a method for measuring this based on a case study carried out by Sevenjackpots affiliate website called Actual Bonus Value or ABV, as they have coined it.
The “Actual Bonus Value” is a calculated metric that determines the genuine worth of a bonus. This calculation takes into account various elements such as the welcome bonus amount, the wagering requirement, the contribution to the bet, the games that can be played, and the clarity of the terms and conditions. So let’s have a look at the top bonuses available based on this metric.
1. KTO offers the best bonus
KTO is a relatively new online casino that focuses much of its attention directly on the Brazilian market - so it’s no surprise that they have come out on top.
The value of the wagering bonus for KTO is very low at R$365. KTO also offers two free bets and 50 Free Spins. The ABV is R$289.08, which is 79.20% of the advertised value. It’s also notable for its 1x wagering requirement.
2. LeoVegas takes second place
LeoVegas is an industry giant that has become one of the all-time top online casinos in the world. But perhaps it’s because of this that they have not been able to give the top spot in terms of ABV.
The value of the wagering bonus for LeoVegas is much higher at R$5000. This deposit bonus and Free Spins are split into three parts, making it slightly more complex for the Brazilian players to figure out. The ABV is R$2400, which is only 48% of the total bonus. Notably, though, they allow withdrawals while fulfilling wagering requirements.
3. Parimatch takes the bronze
Parimatch is another of the bigger sportsbook and casino brands that have taken an interest in the Brazilian market as well.
The value of the wagering bonus for LeoVegas is much higher at R$7,500. Parimatch offers a 150% deposit bonus up to R$7500. The ABV on this is only R$2925, which is 39% of the total value. They are notable for their low minimum deposit of just R$1 though.
KTO takes the crown for a reason
It’s important to note that KTO while offering a much lower welcome bonus value-wise, is much more in line with the gambling habits of the Brazilian players. First off, as mentioned in the ENV research, players prefer free bets and free spins over any other type of bonus.
Secondly, it’s worth noting that, based on some Statista data from 2022, Brazilian players are just not willing to bet as much as what LeoVegas or Parimatch are offering - these amounts in the thousands are far higher than the monthly stakes of players.
Final Thoughts
In conclusion, the landscape of bonuses in the Brazilian iGaming industry is vast and varied. While bonuses can differ significantly between casinos, it’s imperative for players to thoroughly read and understand the terms and conditions. Casinos like KTO and LeoVegas are recognized for their transparent and user-friendly bonuses. However, it’s worth noting that bonuses in Brazil are generally on the smaller side when juxtaposed with other global markets.